by Cody Meshberger | Feb 1, 2020 | Brands, Marketing
This past holiday season Starbucks activated their notorious Holiday Cups with augmented reality through Spark AR. Starbucks partnered with the Spark AR Partnerships team at Facebook to take the moment that they have with their consumers worldwide and create a moment...
by Cody Meshberger | Jan 31, 2020 | Brands
Spark AR effects can be anchored to static images, logos, signs, pictures — nearly any flat surface in the real world. This allows you to simply point the Facebook or Instagram camera at a target image and trigger an AR effect. How Are Brands Using This? Brands are...
by Cody Meshberger | Jan 25, 2020 | Brands
There is a new trend that is taking over Instagram by storm, and that is quiz effects built using Spark AR Studio! People are going wild over playing a game of roulette with various themes from “What’s your favorite Disney character?” to “What...
