Blog
Important updates, insights, and perspectives from the UpLevel Technologies team.
Starbucks Holiday Cups
This past holiday season Starbucks activated their notorious Holiday Cups with augmented reality through Spark AR. Starbucks partnered with the Spark AR Partnerships team at Facebook to take the moment that they have with their consumers worldwide and create a moment...
Unlocking New Business Opportunities Through World AR
Spark AR effects can be anchored to static images, logos, signs, pictures — nearly any flat surface in the real world. This allows you to simply point the Facebook or Instagram camera at a target image and trigger an AR effect. How Are Brands Using This? Brands are...
Adding Spark AR Managers
One of the most common questions that comes up when we're working with a brand, business, or individual to create a Spark AR effect for, is how do they give us access so we can attach the content to their account. This process is called creating a Permission Group and...
Brands Capitalizing On Effect Trends
There is a new trend that is taking over Instagram by storm, and that is quiz effects built using Spark AR Studio! People are going wild over playing a game of roulette with various themes from "What's your favorite Disney character?" to "What will the new year bring...